Sumitomo Forklift

Structure for Creating Value of Our Customers

Mechanism for realizing customer value 1

Mechanism for realizing customer value 2

In Japan, in Asia Pacific,
An esteemed sales and service network

Sales StructureSales Structure

Walking alongside global brands Hyster/Yale
SUMITOMO is Japan and Asia

With a focus on the Japanese and Asia-Pacific markets, we are conducting sales activities under the SUMITOMO brand in line with HYG's global strategy.

[Domestic] We provide user support throughout the country through a network of 41 direct sales bases and 83 dealers. With the motto of "Sumitomo recognized on the ground," our manufacturing, sales, and service departments are constantly working together to develop the products and services that our customers want, and we proactively make proposals.

[Asian Market] We are steadily developing markets by leveraging the strength of the SUMITOMO brand and the local activities of our local distributors. We are also proactively developing products that meet the needs of each local market.


  • Hyster Test Ride

    Hyster Test Ride

  • Market Area

    Market Area

  • International Logistics Exhibition

    International Logistics Exhibition

Customer supportCustomer Support

Products valued for their durability and highly reliable services

Sumitomo NACCO is expanding the circle of trust with customers through products and services. We commercialize forklifts based on the basic policy that the life of industrial vehicles is "not to break down" and "to be safe," and we also provide preventive maintenance services (customer support through maintenance, etc.).

In addition, we aim to grow together with our customers by sharing our awareness of their problems and working together with them (alliance), under the name of Alliance Service. As with our sales activities, we are building customer trust through speedy customer support activities in cooperation with manufacturers.


  • Service engineers at work

    Service engineers at work

  • Service training (hazard experience course)

    Service training (hazard experience course)

  • Service Manager Meeting

    Service Manager Meeting

Corporate culture and characteristicsCorporate culture and features

Taking advantage of the strengths of integrated manufacturing and sales management,
Manufacturing from the customer's perspective

Our sales and service departments (sales companies), which are close to our customers, lead the development, production and quality departments (manufacturers) to strive to respond quickly and to meet our customers' expectations. We also aim to be a company where our manufacturing staff visits customers together with our sales staff to directly ask about their requests.

The manufacturer and sales company are not large companies, with a total of about 700 employees, so we provide comprehensive education, mainly in-house training, so that each employee can meet the expectations of customers as a representative of the company. Although we are a small company, we work together to ensure that we have a shining presence.


  • Dealer and manufacturer action plan swearing-in ceremony

    Kickoff of cooperative activities between distributors and manufacturers

  • In-house training session

    In-house training session

  • Sales company staff visit manufacturer's factory

    Sales company staff visit manufacturer's factory