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Our Vision and Mission
People on the ground involved in logistics.
For those people,
we respond to what is truly needed.
Be straightforward and unhesitant about expressing our thoughts.
That is the best,
the Sumitomo Forklift vibe.
"Customer-first" x "One Team".
Continue to increase
the value of logistics sites together.
Lift up as ONE.
Two approaches to increasing the value of logistics sites
Customer-first
= At the customer's site
snuggle up
One Team
= For our customers'
work sites
Becoming One
Customer-first
Our forklift manufacturing process begins with understanding the “heart” of our customers.
To achieve this, we visit our customers' logistics sites and strive to get to know
our customers better every day.
→Click here for details
At times, we may even take the initiative in coordinating between customers on their behalf.
Responding to unexpected vehicle problems at customer sites is also an important mission.
The problem for our customers is that the forklift stops working and unable to work.
To be able to respond quickly to such unexpected problems,
We strive to provide attentive, face-to-face service.
As a good advisor regarding forklifts,
Our aim is to be close to our customers
"Customer-first"
One Team
The forklift that Sumitomo NACCO is pursuing is:
With the fundamental elements of safety, security, efficiency, and ease of use,
This is a forklift that you can handle at will.
Many of the problems that are picked up by sales, service, and quality departments
→Click here for details
By incorporating "heart" into design and development
It becomes a reality.
In cross-sectional development projects, developers visit the customer's site,
and sales and service are also actively involved in the development process.
We exchange opinions across departmental boundaries to
For the field
Our goal is to be united
"Manufacturing and sales integrated."
Our Origins
Sumitomo NACCO Forklift was established in 1970 as the forklift division of Sumitomo Heavy Industries, Ltd., with its origins in a technical partnership with the US company Eaton (1969).→Click here for detailsUsing Eaton's drawings as a template, and with the cooperation of various domestic electrical equipment manufacturers, we developed the Type I and Type II battery-powered forklifts and began production at the Sumitomo Heavy Industries Obu Plant (Obu City, Aichi Prefecture).
In 1972, Sumitomo Yale Co., Ltd. was established as a wholly owned subsidiary of Sumitomo Heavy Industries. At the same time, it began shipping 1-2t engine vehicles to Eaton in the United States. Sumitomo Forklift, which was the last to start in Japan, is based on the technological and organizational capabilities of its two parent companies.
[*The US parent company (Eaton) gradually increased its investment ratio, reaching the current investment ratio (Sumiju: 50%, Eaton: 50%) in 1977.]
Type I
The company's initial engine vehicles (I-type) were based on Eaton's drawings.
"This product is manufactured under license from Eaton Corporation of the United States."
This letter is engraved on the type plate attached to the vehicle body.
Sumitomo NACCO Forklift has been responding flexibly to market demands both in Japan and overseas, and pursuing value creation for our customers. The driving force behind this is our three unique behavioral patterns (activities). "Mobility" is our weapon of quick action and light footwork, "straightforwardness" is our ability to make quick decisions, and "collaboration" is the ability to cooperate and work together closely across the entire Sumitomo NACCO Group.
All of these activities are the result of a customer-centric approach, and we believe they are a part of our character, nurtured unbroken over our 50-year history.
Sumitomo NACCO Forklift has responded flexibly to market demands both in Japan and overseas, and has pursued value creation for our customers. The driving force behind this is our three unique behavioral patterns (activities). →Click here for details
"Mobility" that utilizes quick action and agility, "straightforwardness" that allows for swift decision-making, and "collaboration" that allows the entire Sumitomo NACCO Group to cooperate and work together. All of these activities are strengths that we have cultivated by putting our customers first, and we believe that they are the very nature of our company that has been nurtured continuously over our 50-year history.
Because we are a latecomer,
Because it is small,
Strengths
Technical members
With customers
Many challenges that have continued since the past have aimed to increase product value through numerous "firsts in Japan" and "firsts in the industry."
The industry's first simple mast with a two-cylinder structure, the "Miel Mast," is a standard feature of the industry.
Short-term vehicle development
Engine car (DX/VIII type)
When a
problem occurs
Rapid response
from the factory
Customer-Facing
Speed and strength
Integration with
Strong in electric truck
Shinko
Integrating electric vehicle technology
FB like engine truck
72V battery & rapid charging aims for power and performance on par with that of a gasoline engine vehicle (FB-E)
Dedicated
Attachment Development
Best match for the site
Attachment Development
Group network
HYG large vehicle
Import and sales
The first AC motor in its class (FB3.5-4t), the first IPM motor in a reach vehicle (QuaPro-R), and lead-acid and lithium dual batteries (QuaPro-B Dual)
Strengthening maintenance services
Maintenance services carried out jointly by the sales and service departments
Communication
Customization and delivery adjustment to meet customer needs
The ideal : "QuaPro-R"
Turning customer feedback into products through a project structure that integrates factories and sales companies
In cooperation
with
Sales&Service
Customer
support
The ideal : "QuaPro-B"
The second product development project was launched with the cooperation of the factory and sales company.
This DNA will be inherited by the new QuaPro-B
Four speed and agility,
which have received high praise
from many customers.Mobility
Do not hesitate
to acknowledge
that good things are good.Directness
The value created
by our unified organization.Collaboration
One Team
Increase customer value through employee unity
In 2020, our company will continue to evolve towards our next 50th anniversary.
With the desire to walk together with our customers,
With a new brand message,
We have changed our brand logo.
The logotype that expresses the essence of Sumitomo NACCO is
It expresses a new sense of mobility and momentum in responding to our customers.
We will continue to walk together with our customers for the next 50 years.
We all continue to evolve together.
We have created a logotype that expresses this wish as our brand message.
We will win the hearts of our customers,
It represents a sense of rising together to reach greater heights.
